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L'Oréal Paris Le Défilé

Project type

Personal - Ogilvy AI.Lab Paris

INSIGHT
Fashion isn't just on the runway it's in everyday moments.
Parisians navigate the metro daily, walking with purpose and style, yet the magic of haute couture feels distant and exclusive.

IDEA
Transform the metro into an immersive fashion show experience, making every commuter feel like they're part of the L'Oréal Paris défilé.

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