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Volvo - Safe Ride Home

Future Lions - Volvo

2023

Role

AD: Mariana Parodi
CW: Matthew Gil

Miami Ad School

A judgment-free rideshare service for LGBTQ+ youth

Today, we're more secure than ever before, yet we feel increasingly less safe. For Future Lions, Volvo asked entrants for inventive solutions from this insight and to evolve the brand's perception from "being safe" to one of "feeling safe."

We took Volvo's long-standing support for the LGBTQ+ community in developing a solution aimed at reducing youth homelessness, especially the prevalence among LGBTQ+ youth.

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