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Bang & Olufsen x Britney Spears
One Show - Bang & Olufsen #Freelease
2022
Credits:
ADs: Giulia Torriani, Mariana Parodi, Zelda Zoff
CW: Viviana Zagaria
IED Milano, Istituto Europeo di Design: Giulia Magaldi, Frank Garcia
People often associate Bang & Olufsen with the 70s and 80s linking It to products made only in those years. Now the brand wants to came back and became part of the cultural conversation.
There's another element that's been absent from the music world: Britney Spears.
So we thought of a collaboration between these two icons so as to encourage their coming back to the music scene together.
Britney wiIll be back like never before and Bang & Olufsen will be able to win In the youth segment thanks to her relevance and appeal to this target.
