Ralph Lauren x Gossip Girl

This collaboration merges Ralph Lauren's timeless, aspirational NYC aesthetic with the enduring "Quiet Luxury" and "Old Money" appeal of the original Gossip Girl. Leveraging the current nostalgia cycle, we'll redefine "THE WOMAN" (Blair/Serena) and "THE MAN" (Chuck/Nate) through Ralph Lauren's lens, set against the iconic Empire Hotel.

The campaign culminates in an exclusive fragrance collection, capturing the distinct essences of these four characters, allowing consumers to wear the story and embody their chosen New York archetype.